How the PPC Profit Calculator works
This calculator takes a real campaign period (spend and orders) and works out what each sponsored order actually earned after Amazon fees, product cost and the ad cost per order.
Add organic orders from the same period to see the whole listing's net margin and TACoS: ads that look expensive per order can still be worth it if they drive organic sales.
Formula
- Profit before ads = Price − Product cost − Shipping − Amazon fees − Misc
- Ad cost per order = Ad spend ÷ Orders
- Profit per sponsored order = Profit before ads − Ad cost per order
- ACoS = Ad spend ÷ (Price × Orders) × 100
- Net margin = Total profit ÷ Total revenue × 100
Example
About $12.70 pre-ad profit less $11.43 of ads per order leaves roughly $1.30 per sponsored order; organic orders lift the period profit to about $725.
Selling price: 29.99Amazon category: home_kitchenProduct cost (per unit): 7Inbound shipping (per unit): 1FBA fulfillment fee: 4.75Ad spend for the period: 800Orders from ads: 70Organic orders in the same period (optional): 50
Frequently asked questions
Which orders count as 'from ads'?
Use the orders column of the campaign report (7-day attribution for Sponsored Products). Orders that arrive without an ad click are organic.
Why is total profit higher than the sponsored orders suggest?
Organic orders carry no ad cost, so they earn the full pre-ad profit.